In the modern environment, many people with an interest in a certain area establish a presence for themselves on YouTube. The American online video sharing and social media platform is watched around the world, with people everywhere indulging in an extensive selection of videos that content creators in the space upload on a regular basis. For some, investment channels are a particular favourite, especially if they have developed a passion for the financial markets.

Given the plethora of devices we can watch YouTube on, learning about a specific subject matter is fairly easy. Usually shared in digestible chunks, people tend to sample video-based content over reading thousands of words. YouTube, therefore, stands out as an effective way to gain an insight into a category that has piqued someone’s interest.

Building a community on YouTube isn’t easy, though. In fact, given the breadth of content on there, it’s a real challenge for certain creators to stand out. It has certainly become saturated on YouTube, with thousands of gaming-related material being regularly uploaded, alongside waves of comical content and literally thousands of channels dedicated to things like cooking and life hacks. There are also plenty of investment channels, although it’s a genre that’s not as saturated as others. Still, a fruitful foray into the world of YouTube is difficult to accomplish.

So, in case you’re considering taking the leap and creating an investment YouTube channel, then below is a look at seven ways to help your channel stand out.

Know Your Audience’s Interests

First and foremost, in order to shine on what has become a crowded platform, every YouTube channel must learn to be authoritative on its subject matter. For example, in the investment sphere, it’s very much a broad church. Topics of interest can range from buying stocks to the intricacies of fx trading. While you will need to have broad knowledge of everything to become a trusted voice in the space, you can start adapting to the topics that get the most views and responses from your audience. Additionally, you can even pose questions to your community in order to gain an understanding of what they might like. Essentially, always keep your audience in mind when uploading content. While the channel is your baby, nobody will watch it if you don’t pique their interest with a tempting upload on an area of interest.

Write Engaging Titles

A common mistake many people make is to create a channel and upload some great pieces of content, but the views are low due to a poorly-worded title that doesn’t entice any potential viewers in. In order to be able to monetise your videos and reap the rewards from options like Google AdSense, you need views. In order to create a flow of views, people must want to click on your video. It’s therefore vitally important that your grab your audience’s attention with a killer title. There is a balance to be had here, though, and resorting to clickbait headlines isn’t recommended. Keep it short, sharp and simple, but also include any relevant keywords. Also, the optimal YouTube video title length is considered to be around 70 characters, although some people prefer to go for around 55 words. It’s a case of trial and error, but a strong focus on engaging titles is a must.

Thumbnails Are Also Important

While knowing exactly what your audience wants and writing eye-catching titles is vital, thumbnails are perhaps one of the most integral parts of any major YouTube channel’s success. Content will always be king, but that content can be easily ignored if your thumbnail doesn’t hit the mark. Creating custom thumbnails is, therefore, a must, particularly thumbnails that signal a sense of professionalism and add further credence to your channel. Whether it’s a video on investment strategies or an interview with a leading investment banker, putting a lot of time and effort into creating a thumbnail is definitely necessary.

Target Google Search Results

Another surefire way of building a strong presence on YouTube is by making sure that your channel’s uploads are shared with SEO firmly in mind. Learning the basics is important, although you can also look at the various trending buzzwords that tend to crop up. YouTube is nailing it in terms of SEO, with the platform’s content showing up on numerous Google searches. It’s therefore also well worth covering keyword-specific topics that tend to rank high in search engine results pages.

Consider Offering An Incentive

Another simple step you can take to help your investment YouTube channel stand out is by providing your audience with an incentive. For many channels in this arena, a course on all things investment appeals, with your audience undoubtedly being fascinated to learn more through a paid experience that takes a deeper dive into the world of investment. Subscribers to the channel can be incentivised with a special offer, all with the hope of adding more authority to your channel as a whole and helping you build a more powerful brand. An online course on the A-Z of investing will also bring you some additional income.

Embed Your Videos

Whether it’s on your own blog or an online publication that wants to feature your content after reaching out to them on social media, embedding your videos and promoting them beyond YouTube itself is capable of reaching new audiences. Any chance you get to spread your channel’s online presence should be taken, although make sure the site in question is relevant to your audience.

Collaborate With Others

Another key factor behind many channels’ growth is due to the collaboration with other content creators. While the investment sphere is generally full of differing views and strategies, teaming up with a like-minded creator in the space can result in some enthralling content. Be it in the shape of an interview or a debate, collaboration on YouTube is a fantastic way of gaining exposure to a new audience.