Facebook is a promising social media platform that you can use to interact with anyone, whether your family members, relatives, or friends, or you can also use it for business purposes. You can use Facebook to promote your products or services, as Facebook pages allow businesses to share information and communicate with customers.

If you are unable to get more engagement on Facebook posts, then you must read this blog. As the blog will provide a deep insight into the 23 Ways to Get More Engagement on Facebook Posts. So, make sure to read the blog until the end to learn more about Facebook and the reasons Why use Facebook, What Does Engagement Mean on Facebook, How to increase Facebook engagement, as well as the 23 Proven Strategies to Increase Engagement on Facebook in 2023.

What is Facebook?

Facebook is an exceptional social networking site created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Facebook allows users to sign up for free to connect with friends, relatives, colleagues, or people they do not know. The app enables users to share images, music, videos, articles, and their thoughts with everyone. The major reason why is Facebook so popular is that it has made communication much easier. With Facebook, you can now instantly and directly communicate with anyone.

What is Facebook Engagement?

Facebook engagement refers to the measurement actions people take on your posts and pages. These actions include comments, likes, dislikes, clicking, sharing, etc. Additionally, when the users engage with your posts on Facebook, it sends a signal to Facebook’s algorithm, prompting your content to appear higher up in the news feed. Moreover, higher engagement on your Facebook posts directly links to the potential for more users to see them and get to know the post.

What Is a Good Engagement Rate on Facebook?

It is pertinent to mention that a good engagement rate on Facebook is anything above 1%. If your metrics are often lower than 1%, it indicates that your followers are no longer engaged with your content or inactive. In short, the low Facebook engagement rate signifies that you are either sharing too many or too few posts. So, you should post anything less than 2 times per week; otherwise, it will result in a low engagement rate.

How to Calculate Facebook Engagement?

In order to calculate your Facebook engagement, first, you need to know about the types of engagement on Facebook. It is essential to mention that there are two types of Facebook engagement, such as:

1. Active Facebook Engagement = Number of likes, comments, and shares
2. Passive Facebook Engagement = Number of post clicks, link clicks, video views, image clicks, post saves, etc.

Below is the way to calculate Facebook Engagement:

• Total Facebook Engagement = Active Facebook Engagement + Passive Facebook Engagement

23 Ways to Get More Engagement on Facebook Posts

Below are the 23 Ways to Get More Engagement on Facebook Posts:

Way #1: Know your Audience

In order to get more engagement in your Facebook posts, it is a must for you to know your targeted audience. You must understand what type of content your target audience relates to and likes to see or watch and what excites them to interact with your updates.

If you understand the needs and requirements of your targeted audience or viewers, it will be easy for you to better understand what to post and when to post to increase your engagement rate.

Way #2: Post Consistently at Right Times

To get more engagement on Facebook posts, you need to post consistently and at the perfect and right time to get more views. It is important to have a consistent publishing schedule. If you post randomly once a week, people will think you do not have enough time and content to share with them, so what is the point of following you? So, it is better to share your post daily and at the right time and not let your audience wait long.

Way #3: Increase Facebook Engagement Rates with Video Content

As the digital era is growing, visuals are becoming more important and engaging. Therefore, video is becoming the most used media type consumed by users on social media. You better use video content to get more engagement on your Facebook post.

Uploading regular videos to your Facebook page strategy is a wonderful way to engage with your audience. Especially with platforms like Neptuneviews offering insights into video engagement, it becomes crucial to leverage such tools. It is worth mentioning that a Facebook live video can get you 6 times more interaction than a regular video. So, if you host live videos, it is better for you to shoot them in portrait mode.

Way #4: Keep it Short

Keeping your posts short, clear, concise, and easy to understand is always better. That way, you can instantly catch people’s attention, compel them to see or watch your posts, and share them with their contacts if required.

Way #5: Focus on Quality

Make sure to pay attention to quality when you post anything on Facebook. You must put forward your best effort into making high-quality content. You are not required to go all out and pay a huge amount to a graphic designer. You can create quality content by keeping your posts simple, consistent, and recognizable. The more people find your content clear and understandable; the better it will result and increase the engagement rate on your Facebook post.

Way #6: Use HD Images

The other quickest way to get more engagement on Facebook posts is to use HD images, as it will provide a clear, detailed representation, improving user experience. High-definition pictures tend to get higher-than-average engagement rates on your post. Also, social media posts containing more images are ten times more likely to get more engagement, per the social media examiner.

Way #7: Ask Questions

Sometimes, asking your viewers or followers questions can help you to get their attention towards your Facebook page. A well-phrased question can launch a bustling comments section that will increase your Facebook post engagement.

You can also ask your followers for information about what type of content they want to see from you. After that, make sure to provide them with what they ask for. This way, your followers will show more interest in your Page, and this targeted content will inspire even more engagement.

Below are a few ways you can ask a good question post:

• Ask a question about your product or service
• Ask about what people did for the weekend
• Get people to fill in the blank
• Ask your viewers what they would like to ask you

Way #8: Respond to Fans

Make sure to respond to fans if they ask for any query either in inbox or in the comment section. As getting a response to their Facebook comment makes your fans feel like they are listened to and that their opinions or points of view matter.

Listening to and responding to your fan’s views will likely improve your Facebook engagement rate. Therefore, it is better for you to either respond to the fan by yourself or make a team member dedicate time to reply to comments. Moreover, strategies like buy Facebook fanpage likes can significantly boost your page’s visibility and credibility, leading to even more interactions and conversions.

Way #9: Get Active in Facebook Groups

Creating a Facebook group is the best way to get people involved and engaged with your posts. It is vital to mention that more than 1.8B people use Facebook groups, and those meaningful group interactions can increase engagement on your Facebook Page.

Way #10: Use Facebook Stories

Facebook Stories appear at the very top of the News Feed, which is a great placement for catching the viewers’ attention to your content. This way of sharing content enables you to post as often as you like without worrying about overwhelming your fans’ News Feeds.

People expect production quality to be lower on stories, so you can be more personal and in the moment to create a stronger personal connection with followers. That stronger connection with followers compels them to see more of your content.

Way #11: Add Call-to-Action Button

Call-to-action such as “TAG YOUR FRIENDS!” or “SMASH THAT LIKE BUTTON IF YOU Like Our Post” is a great way to get more engagement on your Facebook post. Including a call to action within your posts gives your fans a voice and reminds them that they want to hear from you.

Way #12: Get Verified

People these days are quite serious enough to know who they are talking to online. Therefore, in order to build a good relationship with your viewers, it is better to get verified. As a verified badge indicates to the visitors that you are the real deal, and they can feel safe engaging with your posts.

Way #13: Boost Your Facebook Posts

It is vital to mention that, like all other social media channels, Facebook prefers content with high engagement. In simpler terms, posts that get more likes, reactions, comments, and video views are more likely to appear in people’s news feeds.

Therefore, to get more engagement on your post, boosting your top-performing posts through Facebook advertising is better if you have a budget. Boosting your top Facebook posts enables you to get your post in front of more people, increasing your chances of engagement even more.

Below are some best practices to make your Facebook-boosted post ads more engaging:

• Narrow down your audience or create a custom audience
• Shorten text and keep your message clear and understandable
• Restrict the time period as their performance declines when you run them for over a week

Way #14: Get Help From Your Friends or Influencers

Sometimes, it is better to ask for help from your friends or influencers to share your content with their followers to increase engagement on your Facebook post. In addition, when people share your content on their profile, that is a hint to Facebook that this is great content.

So, it is better to encourage your team, family, or friends to share your posts on their website or pages. Another best option these days to promote your product or service is to ask influencers to do your work through a paid endeavor. So, if you want more engagement in a Facebook post, take help from influencers, ambassadors, or partners to spread your reach.

Way #15: Run Contests

In order to get more engagement on your Facebook post, it is sometimes good to run contests. Moreover, giveaways and competitions are an excellent way to get people excited to engage and follow your Page.

Way #16: Scope Out Competition

To be ahead of your competitors, it is better to keep an eye on what they are up to to ensure you are not left behind. Make sure to stay connected with the latest trends, overseas your competitor’s activities, monitor industry pages, or search for industry hashtags or topics. It is a great way to keep your Page in the loop, as it will help to grab more attention and engagement on your posts.

Way #17: Make your Facebook Content Mobile-Friendly

As per Facebook, 98.5% of users are on mobile devices, and around 82% of people access Facebook on a smartphone. With vast potential customers using a mobile device to visit your Facebook page, you must make sure your posts are catchy and have the potential to grab everyone’s attention. However, studies show that short posts between 40 and 80 characters (about 8-15 words) get the most engagement, as it is easy for people to read and understand.

Way #18: Avoid Engagement Bait

To increase engagement on Facebook, it is better to avoid engagement baiting. Engagement baiting refers to the practice of asking for likes and shares in return for engagement. If you are caught engaging in this engagement-baiting practice, then Facebook will penalize you by downranking your Facebook posts in the algorithm.

However, it is okay to ask a genuine question or ask your followers for their point of view or feedback, but do not try to cross the line when you ask for a comment that does not show any real thought or consideration.

Way #19: Drive Traffic From Other Sources

People already interacting with you on other channels are a wonderful source of potential engagement. Therefore, ensure they know where to figure out you on Facebook. Make sure to try adding a link to your Page on other social networks. You can include a Facebook plugin on your blog in order to highlight your latest posts or embed a Facebook post directly in a blog post.

Way #20: Use Trending Topics

Make sure to use trending topics to grab your audience’s attention. Use appropriate trending hashtags in a post to help enhance organic (unpaid) visibility in search. You better make different creative ways to figure out various patterns for a chance to grab engagement on Facebook posts. For example, if you are operating a local business, you better keep up with city, county, and state event calendars and watch for local occasions and trends that could be used to get engagement.

Way #21: Post a Quiz or Poll

To get more Facebook engagement, you better try to do surveys that can generate more serious engagement, such as a quiz or poll, to make serious user engagement. Make sure to focus on existing developments and changes in your market that are appropriate to your audience. You can also produce personalized, engaging resources to publish and share on Facebook.

Way #22: Use Hashtag Properly

In order to increase more engagement on Facebook posts, it is advisable to use the proper and useful hashtag. Make sure to use accurate hashtags in all of your posts. Do not use unnecessary hashtags in the hope for your content to go viral.

Way #23: Use Facebook Messenger for Advertising

One of the most crucial digital marketing tools available on the Customers.ai platform is Facebook Messenger ads. Moreover, Facebook Messenger ads provide a great opportunity to increase engagement on Facebook posts.

Below are 4 major reasons to use Facebook Messenger ads:

1. Messenger ads overtake other ads by 2X-10X
2. Quick lead and data capture
3. Automated lead qualification and follow-ups with chatbots
4. Offers more features available for personalization

Frequently Asked Questions (FAQS)

Below are the FAQs about Ways to Get More Engagement on Facebook Posts:

Q1: Why is my post engagement so low on Facebook?

Ans: The reason might be either you’re posting too often, or too little.

Q2: How can I increase my post engagement?

Ans: Below are the 23 ways to increase any Facebook post engagement in 2023:

1. Know your Audience
2. Post Consistently at Right Times
3. Increase Facebook Engagement Rates with Video Content
4. Keep it Short
5. Focus on Quality
6. Use HD Images
7. Ask Questions
8. Respond to Fans
9. Get Verified
10. Active in Facebook Groups
11. Use Facebook Stories
12. Add Call-to-Action Button
13. Boost Your Facebook Posts
14. Get Help From Your Friends or Influencers
15. Run Contests
16. Scope Out Competition
17. Make your Facebook Content Mobile-Friendly
18. Avoid Engagement Bait
19. Drive Traffic From Other Sources
20. Use Trending Topics
21. Post a Quiz or Poll
22. Use Hashtag Properly

Q3: What gets the most engagement on Facebook?

Ans: Images make up the majority of content on the Facebook platform, signifying that people would much rather engage with a visual than a link or wall of text.

Q4: How can I increase my Facebook engagement 2023?

Ans: Below are the 23 ways to increase Facebook engagement in 2023:

1. Know your Audience
2. Post Consistently at Right Times
3. Increase Facebook Engagement Rates with Video Content
4. Keep it Short
5. Focus on Quality
6. Use HD Images
7. Ask Questions
8. Respond to Fans
9. Get Verified
10. Active in Facebook Groups
11. Use Facebook Stories
12. Add Call-to-Action Button
13. Boost Your Facebook Posts
14. Get Help From Your Friends or Influencers
15. Run Contests
16. Scope Out Competition
17. Make your Facebook Content Mobile-Friendly
18. Avoid Engagement Bait
19. Drive Traffic From Other Sources
20. Use Trending Topics
21. Post a Quiz or Poll
22. Use Hashtag Properly

Q5: Does posting less increase engagement?

Ans: Posting More has the potential to increase the engagement rate.

Conclusion

Facebook is a phenomenal platform that helps you grow your relationship with your family members, friends, relatives, etc., or with your clients and customers and helps get more engagement in Facebook posts. Make sure ot read the blog with full consideration to better understand the 23 Ways to Get More Engagement on Facebook Posts.

Make sure to visit our website, Qnnit, for more informative blogs. To know more about Facebook, check out these blogs. How to Make Facebook Profile Photo a GIF on Android and iOS, How do I Visit Facebook Marketplace Without Facebook Account, and How Can You See If Someone Is Not Following You On Facebook.