No-deposit bonuses’ main role is attracting new players to online casinos. And to a limited extent, some casinos use them to promote newly launched games. In this article, we are going to look at how and why the no-deposit offers attract new users.
Why New and Experienced Players Cannot Ignore Free Deposits and Bets
New Players Love No Deposit Bonuses
If there is a bonus that entices new users to sign up for a casino account, it is a no-deposit bonus. To players, deposits such as a $25 casino sign up bonus are a risk-free ticket to explore a casino’s offering without depositing their money. Therefore, for new users who want to protect their hard-earned money, a no-deposit promotion is something they can’t ignore.
Zero-Risk Trial Experience
Many businesses entice customers with a refund in case they do not like the service. However, getting a refund often takes a great deal of effort from the customer’s standpoint. And the waiting part for the business to respond to a refund request can be stressful.
With a free bonus, players do not have to wait for a refund. The free bonus serves as a completely free trial of the casino’s services. The casino makes a statement they are ready to stand by their services.
No deposit Bonuses Build Trust
When a casino offers a free bonus, it says, “We know you will come back for more.” The casino is confident the free gaming experience encourages new players to try more games. To achieve it, they will need to make a deposit. In this regard, the bonuses build trust between the player and the casino.
Attract a Diverse Audience
Casinos have learned that new users are not the only ones who enjoy playing with no deposit bonuses. Even experienced players find them enticing and are willing to sign up for a casino account to get them.
For gambling operators looking to expand their customer base, offering free gambling offers is a fast way to achieve this goal. Moreover, for new markets, the free bonuses are the easiest way to get users to sign up.
Gaining Competitive Edge
When new operators enter the casino industry, they need a quick way to stand out. And offering a no-deposit bonus is an easy way for casinos to stand out from those that do not offer one. A player will join a new casino if they receive a free deposit bonus, even if they have an account with another casino.
Building Relationships with Players
Building relationships with customers is usually a good way of getting them to market a business with word of mouth. Casinos use promotions that do not require a deposit to warm their way into the players’ hearts.
A player is more likely to share a good gaming experience from a free deposit bonus with friends. It gives them a feeling they got some “free lunch.” It is something most users will talk about when discussing online casino winnings.
Retention and Loyalty Strategy
Most users who try the free or zero deposit bonuses eventually deposit money to play some of the games they tried. And for existing players, the zero deposit promotions serve as a reward for their loyalty. Thus, most casinos see the free offers as a way to make them loyal.
How Players View of Free Casino Bonuses
Most users view bonuses in a positive light, and about 21% said free bonuses made them start gambling again. According to research by the UK Gambling Commission, 39% of all those interviewed said they enjoyed gambling with free bonus offers. The majority of those who said they enjoyed free gaming offers were men, at 45%. Only 32% of women said they enjoyed gambling with free bets or free bonuses.
When asked whether they received too many bet offers, 49% of the women said yes. It was a little more than men, where 47% agreed they received too many incentives to bet.
Interestingly, the overall number of those who said betting encourages them to gamble more was only 31%. And here, both men, at 31%, and women, at 30%, seemed to agree on the impact of no deposit bonuses on their gambling decisions.
Most men, at 65%, and women, at 56%, indicated the free bets did not entice them to gamble more. The overall number of those who said free gambling offers do not affect their gambling appetite was 61%.
Conclusion – No Deposit Bonuses Attract More Men to Gamble Online
From the research findings by the UKGC, online zero-deposit bonuses attract users to gamble online. Most interviewees do not feel free gambling offers influence their gambling decisions. However, a significant minority, over 31%, said the free spins encourage them to play more. With this in mind, free bonuses are essential in attracting players to online casinos.
