Streaming and mobile technology are becoming increasingly popular among sports fans and supporters. As a result, sports professionals and organizations are working on ways to understand and capitalize on this massive trend so everyone is able to benefit from this new technological era.
The sports industry is responsible for ensuring it’s up-to-speed on finding and implementing effective ways to engage and retain sports fans in today’s landscape that’s constantly changing. When it comes to understanding the link between mobile technology and sports, so far, we’re limited to knowing about sports betting, sportsbook apps, and checking the most recent NFL odds. However, there’s a lot more to learn about mobile technology and how it’s shaping sports.
Mobile Technology and Sports
It’s pretty evident to see that the sports industry is developing an interest in wanting to know how fans use their mobile devices to consume sports. The industry has also developed an interest in wanting to know how it’s able to measure important analytics like fan engagement, retention, and interactions when sporting events take place.
The reason sports professionals invest in collecting and analyzing different analytical tools is that they wish to have an improved understanding of how and why fans behave the way they do. With this knowledge, industry professionals can capitalize on gaps and opportunities they can fill to improve fan experiences.
When it comes to sports fans and supporters, engagement, accessibility, and convenience are key to staying informed on any sporting event. With mobile technology, the industry can fulfill all these needs, helping improve their experiences. And each time sports professionals make use of analytics to understand how fans behave during and after an event, they can use this information to improve their strategies for keeping fans engaged, entertained, and informed.
How Fans Can Engage in In-Game Experiences
To keep sports fans engaged in in-game experiences, facilities within sports need to stay informed on the most recent applications and technology. Good examples of this include having sports facilities offer WiFi hotspots to fans visiting stadiums and launching mobile applications to allow fans the opportunity to follow their favorite teams and players before, during, and after a game.
Over the years, more and more sports facilities are using the applications and technology they offer to record, collect, and measure various aspects of a fan’s experience. To achieve this, facilities will measure WiFi speeds, fan traffic within a stadium, and how often fans are engaging on certain applications.
Sports professionals and facilities must be able to record and collect their data accurately and efficiently so they can better understand fan behavior. Therefore, to achieve this, facilities will do things like utilize the most recent data analysis methods and ensure fans have access to the best WiFi service. This way, sports organizations can get to know where fans are uploading sporting event images and what they are posting and talking about.
Another way data analytics helps professionals have a clearer picture of how fans make use of mobile technology is through interactive social media. Here, they will provide answers to questions like:
- How are fans using social media platforms to stay informed and engage with their favorite players?
- What are fans sharing about their experience during a game?
- How much time do fans spend on these social media platforms?
As fans spend more and more time making use of mobile technology to consume sporting events and their content, sports organizations can provide fans with important data points like where they can place orders while remaining seated, where fans can access bathroom wait lines, and where parking is available.
All of these aspects add to either destroying or improving a fan’s game-day experience. With improved experiences, this will encourage more fans to attend sporting events. More importantly, such efforts will encourage fans to attend sporting events at stadiums instead of tuning in on all the action at home.
It goes without saying that ticket prices for sporting events are rising. Therefore, providing fans with better game experiences and having organizations offer all these facilities should be done properly so the investment can prove to be worthwhile to the sports industry and its fans.

