Introduction:
3 Best Free Email Marketing Tools and Services Lookinglion will offer you needed upgradation. We are living in an internet age. The advertising industry has also shifted its focus on Internet users. Digital marketing is now the future.
Email marketing is one of the most impactful ways of marketing. It is the backbone of successful businesses nowadays. Usually, new businesses think that email marketing tools are a bit expensive, but Lookinglion, which is a famous marketing solutions provider, is here to show you different ways to accomplish your email marketing goals at a very reasonable price.
What is Email Marketing?
Email marketing is one of the most effective and impactful tools in digital marketing. It can help you attain your goals very quickly as compared to other marketing campaigns.
Email marketing is when marketers send an email to potential customers or clients, including promotional messages, updates, newsletters, and product information.
According to the latest research, around 79% of B2C and 87% of B2B marketers use email marketing as their top marketing strategy.
How Email Marketing Works?
Email marketing has helped many businesses grow and achieve success. According to the reports, if marketers spend $1 on email marketing, they will potentially get a $36 ROI (return on investment), which is a big deal.
Email marketing works in the following way:
- Make a landing page
- Setup an email capturing tool
- Utilize an email marketing tool
- Create a lead magnet to collect emails
- Make an email list of the targeted audience
- Send your advertising content to the audience via email
Different Forms of Email Marketing
Email marketing is sent to clients and customers in 7 different forms such as:
- Newsletters: Newsletters are usually updates and the latest information about the business.
- Promotional Emails: Promotional emails are proclamations about upcoming sales, discounts, special/limited-time offers, etc.
- Drip Campaigns: Drip campaigns are a set of emails that are sent automatically to the customers or clients to remind them to complete their purchase or order.
- Welcome Emails: Computerized welcome emails sent to new clients/customers.
- Abandoned Cart Emails: Emails reminding customers or clients about their incomplete orders or transactions.
- Surveys and Feedback Requests: Emails sent to the customers/clients asking about their experience with their brand.
- Event Invitations: Invitations regarding different events, launches, seminars, workshops, etc.
Why Email Marketing?
Email marketing has many benefits, and it is key to success for marketers and businesses. Below are 8 reasons to choose email marketing as a marketing strategy:
- Cost-Effectiveness: It is one of the most reasonable and cost-effective ways of marketing.
- Wide Reach: Marketers can reach millions of people via email. We are living in an internet era, and everyone around us is using emails as a way of communication.
- Targeted and Personalized Communication: Emails are personal messages and are usually checked by the person himself. Emails can also be customized according to every customer.
- Direct Engagement: Email marketing provides you with an opportunity to communicate directly with your potential customer or client.
- Measurable Results: Brands can easily measure the results and outcomes of email marketing with the help of different email marketing tools.
- Automation and Time Savings: Email marketing tools help brands send different pre-written automated messages, which is a time-saving and effective way of communication.
- Brand Awareness and Loyalty: Being in touch with your customers and clients keeps your business and brand in the talk and minds of people.
- Easy to Share and Forward: Customers can easily share and forward the emails sent by the brand with their friends and family as a reference, which itself is free marketing.
4 Types of Email Marketing
Marketers can communicate with their customers/clients and build a relationship through email marketing.
Below are the 4 kinds of email marketing:
- Transactional Emails: Transactional emails are generated as a result of different transactions made by the customer, for example, order confirmation emails or shipping notice emails.
- Direct Emails: Direct emails are usually regular promotional emails such as newsletters, sale announcements, new product launches, etc.
- Retention Emails: Retention emails are usually sent to already existing clients or customers to appreciate them and build a loyalty relationship with them e.g., re-engagement emails for inactive clients/customers.
- Lead Nurturing Emails: Lead nurturing emails are sent to potential customers to encourage them to complete their purchase or order.
13 Best Usage of Email Marketing
Email marketing can be used in various ways to achieve different marketing goals and objectives. There are many benefits that can be achieved with the help of email marketing.
Below are the top 13 Best Usage of Email Marketing:
- Promotional campaigns can be done easily via email marketing.
- Marketers can collect emails for lead nurturing.
- Customers can be sent welcome emails to make sure they are onboard.
- Clients and customers get regular updates through newsletters.
- Customers can be sent an email to remind them about their abandoned carts.
- Inactive and old customers can be sent retention emails to gain their loyalty.
- Invitations can be sent through email marketing for events, launches, webinars, etc.
- Customer feedback can be attained easily with the help of email marketing.
- Re-engagement campaigns can be designed to target old and inactive clients.
- Sale announcements and other important updates can be sent to clients/customers.
- Brands can easily get customer reviews and testimonials with the help of email marketing.
- Customers can be informed about holiday campaigns and other seasonal or festive campaigns.
- Personalized emails can be sent to loyal customers to appreciate them.
How to Choose the Best Email Marketing Services Lookinglion Platform?
Always choose email marketing tools or services according to the needs and requirements of your business or brand.
There are some things to keep in mind, such as:
- Features: Select the email marketing service provider that provides you with features according to the requirements of your brand or business. Select an email marketing platform that is user-friendly and reliable.
- Security: Security is a big concern for everyone nowadays, so opt for an email marketing service provider that has strict security measures like two-factor authentication to keep your account safe and protected.
- Integration: Select an email marketing tool that is compatible with other software and tools you use to do your work to enhance productivity.
- Customization: Choose the email marketing tool or service that provides you with an option to customize the emails according to your requirements.
- Support: Choose the email marketing tool or service that offers different ways of support, like live chat, email support, etc., so you can connect with them in case of any inconvenience.
- Pricing: Research and choose the email marketing tool or service that matches your budget and other requirements.
Free Best Email Marketing Tools
Email marketing is the secret to making your business grow and achieving your goals in a short time in this digital world. Emails can be sent to already existing customers or potential customers to grow your sales and orders.
There are many email marketing tools available on the internet. Some of the best free email marketing tools are as follows:
- Aweber
- SendPulse
- GetResponse
Comparison of 3 Best Free Email Marketing Tools GetResponse Vs Aweber Vs SendPulse:
You need an email marketing tool to achieve your business goals and build a trustworthy, loyal relationship with your customers. Some of the best free email marketing tools are GetResponse, Aweber, and SendPulse. Below is a comparison of the three best email marketing tools available:
| Features | GetResponse | Aweber | SendPulse |
| Email Contact | Up to 5,00 Contacts | Up to 5,00 Contacts | Up to 5,00 Contacts |
| Email per Month | 2,500 | 3,000 | 15,000 |
| A/B Testing | No | No | No |
| Templates | Yes | Yes | Yes |
| Landing Pages | Limited | Limited | Limited |
| Marketing Automation | No | Limited | Limited |
| SMS Marketing | No | No | Yes |
| Drag and Drop Editor | Yes | Yes | Yes |
| Customer Support | Yes | Yes | Yes |
3 Best Free Email Marketing Tools and Services Lookinglion:
So, after a quick comparison of 3 best free email marketing tools and services lookinglion, we have brought detailed information about GetResponse, Aweber, and SendPulse.
So, let’s get started:
GetResponse
GetResponse is a famous email marketing tool that provides marketers with amazing features to create email marketing campaigns. It has a user-friendly interface along with a drag-and-drop editor. It is available in more than 20 languages. It has more than 500 email templates; users can create customized emails within minutes and help communicate with customers easily.
GetResponse Pricing:
| Free Plan – $0.00/Month – up to 500 Contacts | Email Marketing Plan – $19/ Month – Up to 1,000 Contacts | Marketing Automation Plan- $59/Month -Up to 1,000 Contacts | E-commerce Marketing Plan- $119/Month -Up to 1,000 Contacts |
| Unlimited Newsletter | Free Plan Plus + | Email Marketing Plus+ | Marketing Automation Plan Plus+ |
| Sending Limit – 2,500 Emails/Month | Unlimited Newsletter | Marketing automation | Quick transactional emails |
| 1 landing page and a monthly limit of 1,000 visitors. | Unlimited landing pages | Event-based automation | Abandoned cart recovery |
| Website Builder | Website Builder | Webinars | Promo codes Web push notifications |
| Connect your domain | Basic segmentation | Advanced segmentation | E-commerce segmentation |
| Signup forms and popups | Autoresponders | Contact scoring and sales funnels | Product recommendations |
| Drag-and-Drop editor | Get -18% Discount For 12 Month-Plan | Get -18% Discount For 12 Month-Plan | Get -18% Discount For 12 Month-Plan |
Pros and Cons of GetResponse:
| Pros | Cons |
| The automation feature is one of the most impactful features of GetResponse. Marketers can send automated welcome emails and reminder emails to complete the order. | The free Plan of GetResponse has a lot of flaws, like a limitation of 500 subscribers and non-availability of webinar hosting, CRM integration, etc. |
Aweber
It is one of the most demanding email marketing tools. It has many email templates to make your work easier and quicker. It is user-friendly and offers quick customer support in case of any inconvenience. It has amazing features, such as a tagging feature and an automated system that sends your social media posts in email, which greatly helps email marketing.
Aweber Pricing
| Free Plan – $0.00/Month | Lite Plan – $14.99/Month (Save Up To 16% Annually) | Plus Plan – $29.99/Month (Save Up To 33% Annually) |
| Up to 500 subscribers | Unlimited subscribers | Unlimited subscribers |
| Email Templates | 1 Email list | Unlimited email lists and landing pages |
| 1 Email list | 3 Landing pages | Unlimited email automation and custom segments |
| 1 Landing page | 3 Email automation | Priority, 24/7 support |
| 1 Email automation | 3 Users | Full template library |
| Web push notifications | 1 Custom segment | Advanced reporting and analytics |
| Sign up forms | 24/7 Support | Sales tracking and low transaction fees |
| Drag and drop builder | Advanced message analytics | Remove Awber branding |
| E-commerce | — | — |
| Basic email support | — | — |
Pros and Cons of Aweber:
| Pros | Cons |
| Aweber’s 24/7 customer support is the best feature they are offering. Marketers can get help with any inconvenience they face. | The free Plan of Aweber offers limited features in automated emails. It does not offer features like emails for behavioral triggers or advanced segmentation in the free version. |
SendPulse
It is an email marketing tool that can cater to the needs of big businesses easily. It is easy to use and can be used by anyone without any training. Emails can be generated easily and quickly. SendPulse offers features that are according to the needs and requirements of every brand and business.
SendPulse Pricing:
| Free Plan – $0.00/Month ( Discount 10% to 20% ) | Standard Plan – $12.00/Month ( Discount 10% to 20% ) | Pro Plan – $14.40/Month ( Discount 10% to 20% ) |
| Up to 500 subscribers | Up to 1,000 subscribers | Up to 1,000 subscribers |
| Up to 15,000 emails per Month | Unlimited number of emails | Unlimited number of emails |
| 100 МB of image storage | 200 МB of image storage | 500 МB of image storage |
| 3 sender email addresses, 1 domain | 5 saved segments | Unlimited number of segments |
| 5 flows, 1 event in A360 | 100 sender email addresses, 3 domains | 300 sender email addresses, 5 domains |
| 1 landing page | 10 flows, 10 events in A360 | 50 flows, 50 events in A360 |
| 100 verifications with the email verifier | 3 landing pages | 10 landing pages |
| ————————- | 100 verifications with the email verifier | 1,000 verifications with the email verifier |
| ————————– | Full A/B testing suite | Full A/B testing suite |
| ————————– | 3 users per account | 10 users per account |
| ————————– | ————————– | Unlimited number of tags |
Pros and Cons of SendPulse:
| Pros | Cons |
| SendPulse offers a lot of templates and AI-powered email customization options that can help marketers create emails within minutes. | The free Plan of GetResponse offers limited features, and options like automation and A/B testing are not available in the free Plan. |
FAQs – 3 Best Free Email Marketing Tools and Services Lookinglion
Below are the FAQs about 3 Best Free Email Marketing Tools and Services Lookinglion:
Q1: What is email marketing?
Ans: Email marketing is a type of digital marketing in which marketers send emails to a targeted audience as a marketing strategy.
Q2: What are email marketing services?
Ans: Email marketing services are tools or services that marketers use to achieve their goals of email marketing.
Q3: What are the types of email marketing?
Ans: different types of email marketing are as follows:
- Transactional Emails
- Direct Emails
- Retention Emails
- Lead Nurturing Emails
Q4: What is the best email marketing tool in the market?
Ans: According to Forbes, Mail Chimp is the best email marketing tool, with a 4.8 rating.
Q5: What are some of the best free email marketing tools?
Ans: Some of the best free email marketing tools are as follows:
- Aweber
- SendPulse
- GetResponse
Q6: What are the different forms of email marketing?
Ans: Different forms of email marketing are as follows:
- Newsletters
- Drip Campaigns
- Welcome Emails
- Event Invitations
- Promotional Emails
- Abandoned Cart Emails
- Surveys and Feedback Requests
Q7: what is Lookinglion?
Ans: Lookinglion is a famous marketing solutions provider that offers a variety of marketing solutions, including email marketing options.
Q8: what things to keep in mind before selecting email marketing services Lookinglion platform?
Ans: There are various points to keep in mind, such as features they are offering, security, customization options, support, and, most importantly, price according to your budget.
Conclusion:
This article was all about 3 best free email marketing tools/services. Email marketing is a must for your business in this digital era. Choosing a perfect email marketing service is an art.
Marketers should always select the service that offers features according to your needs, and the price should be according to your budget. All the marketing services mentioned in this article offer a variety of amazing features and are perfect for businesses of all types and sizes.
For more information regarding email, visit Qnnit.com and check out AOL Mail Not Sending or Receiving Emails How to Fix or How Can You Change Your Email on PS4.
